Casa Bacardi brings "la plaza" vibes to summer festivals

For the 2023 festival season, Casa Bacardi reinvented itself to celebrate Caribbean and hispanic culture. Creating the ultimate plaza themed party, we took tiles patterns, arches and palms across the country from GovBall to Lolla to Outside Lands.

Client: Bacardi
Activated: Summer 2023
Locations: NYC, Chicago, SF, Vegas...
Role: Lead Graphic Designer / Art Director
Experiential Agency: Invisible North

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