Bose brings the "staff picks" to record store day.
For National Record Store Day in 2022, Bose partnered with beloved Austin shop "Feels So Good Records", to give locals a free concert and some new tunes.
Throughout the day, Bose held a Listening Lounge, complete with over 50 vinyl "staff picks" albums, in custom designed sleeves. Inspired by 70s nostalgia and Texas palette, the space offered free listening on Bose's best headphones.
At night, the space came alive for a concert by Austin natives Surfaces and Dayglow, complete with a custom stage light design and outdoor food trucks.
Client: Bose Activated: April 2022 Location: Austin, Texas
Role: Art Direction & Environmental Graphics Agency: Invisible North