Bose and NME Magazine come together to release the C23 mixtape

For SWSW 2023, Bose and NME celebrated the release of an new C23 mixtape, with an all-day music festival of nine acts and DJs.

To help enhance the experience, an immersive Bose "Garden of Sound" took guests through the decades of C-series NME mixtapes, complete with a museum style display of artifacts.

A consistent brand was developed both for the identity of the mixtape and the live event.